The articles examined this week didn’t reveal anything new really. The first one, B is for Brevity talks about the importance of keeping things short in online stories. This is necessary because of the sheer speed that people go through web pages. An average web site has only fractions of a second to grab the reader’s attention, and even then they can only hold it for so long. Because of this, online stories need to be shorter than other forms of media.
The second article, A is for Adaptability, is also a familiar topic. One of the most revolutionary aspects of the Internet is that it is able to present information in the form of text, video, or audio. Online journalists must be able to tell a story to the best of their abilities and sometimes this means using the internet in creative ways such as a slide show to give the audience a more personal view of the situation than a written article could.
S is for Scannability goes along with Brevity: People want their news capitulated for easier digestion. I know plenty of sites, particularly IGN.com, which use this format and work very well with it. It goes through the information in a well organized, labeled fashion so people know what they are getting into.
The third article, I is for Interactivity, is one of the most respected aspects of the internet. The Internet was first created so that professors could communicate and transfer information over large distances quickly. The aspect of communication has remained even to today. People want to communicate with their feelings to the author, so there is always some sort of contact information for the author.
Community and Conversation are some of the Internet’s most important aspects. Most people use the Internet for some form of interaction with other people, so many sites that aren’t necessarily focused on social networking have message boards to allow people to discuss their topics.

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